On the 17th October, week 5 I got to learn the basics around ownership, policy within the media.

From what I know so far on policies not so much ownership is that the way media is portrayed towards people in the society is through the help of certain policies.

In terms of media policy, there are rules and regulations that shape and influence the productions, distributions and consumption of media. For example, tv, games or films.

In lesson I learnt that the nature of ownership is through four things production/organisation, the financing, regulations and access.

Ownership and Policy is tied up to the basis of political economy and Marxist Economic sociology.   

The way policy and ownership are linked to political economy are by the roles that they play. As policy controls what should be shown on television how much television we consume, they will often have TV Ads that will be shown generally in between shows, such as news and children’s programs all non-commercial genres.

Through the topic, ‘policy and ownership’ we also got taught what piracy is and the different types of piracy there are. The two that we went over was commercial and non-commercial piracy.

Essentially, commercial piracy is where an unauthorized duplication of a copyrighted content is getting sold at a considerably low price on the market and I believe that non- commercial piracy is the opposite from that.

We talked about media policy and how on tv, their television advertisements are necessarily wanting the audience viewing the content need or want.

The reading I read, to understand this lesson more was a reading from Kirkpatrick Bill, where he describes media policy as “The formal and informal rules and regulations that shape or influence the production, distribution, and consumption of media”. Meaning that everything media related goes through a process of policy rules and regulations.

When learning this, my knowledge on the topic was a bit vivid but after knowing a little bit more. I would say I understood more.


Kackman, M. and Kearney, M. (2018). The craft of criticism. 1st ed. New York: Routledge, p.134.