Goals:
- To satisfy the customers’ needs.
- To make a profit by a set date.
- Be able to create as much adverts as possible so customers are aware of the new products Primark is selling.
- To search for known people that will to be a brand face for the winter clothing.
Target Audience:
- It’s for all people
Objectives:
- To get as many people wearing this particular product during winter season (As if it becomes a trend)
Strategies:
- In order for future customers to come and buy Primark products, its more appropriate and wiser to put up info on these products on pop advert found on YouTube.
- Put banners up
- Or create advert put on when commercials are on TV.
- Use most of the social media platforms.
Issues/cause Primark needs to focus on?
- Finding the right raw materials.
- Knowing what kind of winter products to sell.
- Come up with a suitable price not too cheap, but not too expensive, just affordable.
- What social media platform should it be advertised more on.
Core campaign message:
- For customers from any age range to be able to buy nice accessible cheap winter clothes for a reasonable price without worrying about the cost.
Research PR, press and social media activities around chosen cause/issue:
- Shops such as next, Boohoo man and Debenhams are one of the few who sell winter clothing as another whole kind of fashion.
- These shops generally all sell clothes for an affordable than regular well-known brand shops.
- They sell the right clothing at the right time, therefore boosting profits.
- Shops put banners around causing awareness.
Brainstorm possible channels/tools for campaign:
- The use of social media (its known for its use these days)
- E.g. Instagram/Snapchat (mostly youth users), Facebook/Twitter (mainly adult users)
- Use of billboards and adverts would work in favour.
Think about the role/responsibilities for all group members:
- Photographer/designers for the billboard works.
- A person who looks for potential people(models) who fills the role of acting as the face of the winter clothing line. (perhaps models from babies to adults)
- A person who works on the social media sides of things- posting relevant/important news on the clothing all over different media platforms.
- A marketer
Produce key message:
- “If you’re looking for nice clothes at a fair price, this is the right place for you”
- “Cheap affordable nice clothes, we got it”
- “Winter is almost near, be prepared. Come to Primark”
Construct a narrative:
- Primark being able to accommodate peoples needs with modest, budget friendly winter clothes that are the same in quality or better than some designer shop around.
Produce a list of Stakeholders, their position/description and agenda:
- Suppliers (third parties)
- They produce goods(clothes)
- Aim to make profit.
- Customers (people who purchase products)
- They want the products to be made ethically.
- Government (they allow multiple factories to get stored in many locations)
- Their role is to make sure that Primark is following the rules /laws given to them.
- Shareholders: (Investors of company)
- Make sure to get part of the profit from business.
- Employee: (helping with the setting up and selling of the clothes)
- To gain a job, have great pay.
Bibliography:
- Stakeholders of Primark – kpmanagementviews.com. Sites.google.com. Retrieved 30 January 2021, from https://sites.google.com/site/kpmanagementviewscom/stakeholders-of-primark.
- Primark and Employees. Stakeholder Marketing. Retrieved 30 January 2021, from https://joanacardoso.weebly.com/primark-and-employees.html.
- 3di. (2020). Primark logo [Image]. Retrieved 30 January 2021, from https://3di-info.com/primark/.
