During the first week of university, the 19th September my peers and I went over the whole topic, of semiotic Analysis and Political Economy.
Semiotic analysis in my understanding are the study of symbols and behaviours these symbols and signs that act as a language. Semiotic research approaches signs as existing forms such as pictures words, letters and objects.
Saussure Ferdinand born 1857 – 1913 described the signs for semiotic analysis as the signifier and signified, the relation being based on the convention.
Another person called Sanders pierce Charles born 1839-1914 interpreted the methodology semiotic analysis as objects that have its own representation and interpretation.
Ouellette, L. and Gray, J. (2017). Keywords for media studies. 1st ed. New york: New York University Press, p.97.
In the lesson we also learnt two terms which was denotation and connotation.
Denotation refers to the descriptive meaning of an object for example the KFC bucket meal, a bucket full of chicken from wings, thighs to chicken drumsticks only sold to the fast food band KFC.
Connotation is the term dealing with the cultural meaning behind a term.
We also talked about political economy with its study of production and trade through the economic and non economic values and their relations with the law and governments in power.
Before the lesson, I only knew a brief summary of what both of semiotic analysis and political economy were. I knew that we lived in a world where governments controlled our productions and trade. I believe that I have understood this better now.
For the required readings I had to view a passage called semiotics this allowed me to understand this methodology much easier.